Как оказалось - обычно нет. Вот собранные ответы на этот вопрос:
Fotolia: Usually the Standard License is fine for a book (inside pages or cover) as long as the book does not contain any type of controversial context and the image is not the main subject of the book. If the image becomes the value of the book, the Extended RF license will be required.
Istock: Standard license agreement permits images to be used on book covers up to 500,000 reproductions. As an average new york time best seller sells about 50,000 copies, they standard license is generally sufficient.
Shutter:As part of editorial or advertising copy in magazines, newspapers, books, book covers, textbooks, editorials and directories provided that the print or manufacturing run(s) of such magazines, newspapers, books , book covers, textbooks, editorials and directories does not exceed two hundred fifty thousand (250,000) copies in the aggregate;